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Blood Moon - Lunar Eclipse
April 15, 2014
Meet Charlie (shiba inu breed)!
No it’s just my quadcopter phantom!! #ryanangelstudio
It’s a bird.. It’s a plane.. No it’s… #ryanangelstudio
Bath time #splashhound #midtown #charlie #shiba #inu
the #selfie song was playin so why not take a selfie!! Lol #ryanangelstudio #ryanangel #headshot #photographer #sacramento
Yesterday I attended a speaking presentation hosted by the (RESN) Real Estate Social Networking Group (via Meetup.com). Nicholas McGill, founder of Heroik Media, gave a presentation on marketing strategies— what works and what doesn’t!! I am super glad to have attended this workshop. It felt like I was at a TED Talk convention—SERIOUSLY it was that good! I attended this meeting with the anticipation I would meet a bunch of real estate agents/brokers and investors. So why did I attend you ask [since I’m a photographer]? Well, the honest truth is I’ve always had interest in the real estate industry. In fact, I used to be a mortgage loan officer and I commuted 200+ miles each day, 5-6 days/week. Craaaazy, right!! I know. But knowing that I would meet a bunch of agents/brokers/investors, I also knew that I would meet a bunch of people like me—HUNGRY FOR SUCCESS (and possesses the entrepreneur spirit). We want to be more than just an employee at an 8-5pm job!! WE believe that our families deserve more than to live a paycheck-to-paycheck lifestyle!! And most IMPORTANTLY, we want to leave a LEGACY! Having said that, whether you’re interested in real estate or not, I do recommend joining the RESN group simply for the energy and rejuvenation of your entrepreneurial spirit.
If you recall one of the articles I published (Facebook Ad Domination), I wrote why Perry Marshall believes social media advertising is important—“Social media is the new SEO,” he says. Contrary to his belief, McGill feels that social media/online advertising is irrelevant due to its weak ROI—a measly .005% conversion.
“So, who do we believe,” you ask.
In my opinion, YOU should be the judge of that because after all, ‘marketing’ is really just trial and error (IMHO). I don’t believe there to be an exact marketing formula that will guarantee success in your marketing efforts. It goes to saying, “If at first you don’t succeed, try, try, and try again.”
“You must pay attention to the right signals,” says McGill.” He added [similar to fishing], “You must pay attention to the bobble in the water.”
From a personal view, I believe that BOTH Marshall and McGill are right. I agree with Marshall—that social media advertising is important (despite the very low ROI-return on investment) but with respect to the number of [impressions] you can make via Facebook, it can be a phenomenal tool to introduce your product/service (because everyone and their mommas are on Facebook). On the flip side, I also believe in McGill’s recommendation to stick with traditional methods—mailers/flyers/face-to-face communication. McGill suggests that you have to create an experience before your prospects decide to buy. He extends the meaning of ‘experience’ by adding, “What can your customers feel/smell/hear/remember about your product/service. Attention time is the best method to establish a higher ROI.”
“So how do we get more attention time,” you ask.
McGill recommends for you to reconcile with your market with your story and create an experience. What he means by this is ‘how can your market relate to who YOU are as a person?’ Share some of your hobbies or even life stories that connects YOU to your customers.
“Legendary brands start with a story!” –McGill
So what’s YOUR STORY?
Special thanks to Tyson Trevethick, organizer of RESN for inviting me out to their monthly event. If you’re interested in learning more about (RESN) Real Estate Social Network, check them out here.
(Thank you for reading this far. I just want to also add that if you have a story to tell that INSPIRES, please I would love to hear about it and perhaps feature you in my ‘INPIRE ME’ section of my blog. Send an email to RyanAngelStudio@gmail.com Subj: MY STORY. )
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